|
The imprint of a brand is getting
bolder in today's consumer world. It is sign of the changing
times. Along with increasing consumer awareness and changing
preferences, the rice industry is witnessing change. No more is
the friendly neighborhood grocer's word all there is to go by.
In a country that produces thousands of varieties of rice,
branding has come to play a role in domestic as well as export
markets. The brand is the new mantra for success and basmati,
also known as the 'king of rice', is in the midst of the action.
|
Bilal Supreme
Basmati |
 |
|
Length |
7.45
mm |
|
Width |
1.62
mm |
|
Thickness |
1.51
mm |
|
Classification |
Extra
Long Grain |
|
Chalkiness |
No |
|
Emylose
Contents |
24.2% |
|
Gel
Length |
63
mm |
|
Alkali
Spread |
4.7
|
|
Elongation |
1.93 |
|
Aroma |
Present |
|
Basmati
PK385 |
 |
|
Length |
6.73 mm |
|
Width |
1.64 mm |
|
Thickness |
1.52 mm |
|
Classification |
Long Grain |
|
Chalkiness |
Yes |
|
Emylose
Contents |
24.6% |
|
Gel
Length |
66.7 mm |
|
Alkali
Spread |
4.7
|
|
Elongation |
2.02 |
|
Aroma |
Present |
| |
|
Basmati
PK386 |
 |
|
Length |
6.78 mm |
|
Width |
1.78 mm |
|
Thickness |
1.56 mm |
|
Classification |
Long Grain |
|
Chalkiness |
No |
|
Emylose
Contents |
25.2% |
|
Gel
Length |
61 mm |
|
Alkali
Spread |
5
|
|
Elongation |
1.9 |
|
Aroma |
None |
|
|
Super Fan |
 |
|
Length |
6.93 mm |
|
Width |
1.69 mm |
|
Thickness |
1.46 mm |
|
Classification |
Long Grain |
|
Chalkiness |
Yes |
|
Emylose
Contents |
28.8% |
|
Gel
Length |
44 mm |
|
Alkali
Spread |
7
|
|
Elongation |
1.8 |
|
Aroma |
None |
|
|
